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Alexandra Tomasi

Alexandra Tomasi

Marketing & Sales Manager

37 years old
Driving License
Employed Available
I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.

WSET Level 2

Ecole du Vin Paris Bercy

April 2018
This qualification explores the major grape varieties and important wine regions in which they are grown. I have learn about the styles of wines produced from these grapes as well as key classifications and labelling terminology. An overview of the key categories of spirits and liqueurs was also provided.
Details and Extracurriculars
  • Key learnings of the programme :
  • How wine is made
    • What factors influence wine style
    • The key white and black grape varieties and their characteristics
    • The important wine-producing regions of the world in which these grapes are grown
    • The production of sparkling, sweet, and fortified wines
    • Label terminology
    • Food and wine pairing principles
    • The principal categories of spirits and liqueurs, and how they are made
    • How to describe wine

Master of science in Marketing, Communication & Management

Toulouse business school (ESCT)

October 2009 to July 2010
This master program is aimed to train top executives to be able to plan and implement marketing and communication strategies for SME as major firms or public organizations.
Details and Extracurriculars
  • Fundamentals of Marketing and Communication
    - Tools and techniques of Marketing and Communication
    - The fields of operation of Marketing: B2B, Services, Mass Consumption, International, Political...
    - Job Marketing : Skills and Personal development, Career development...
  • Credits in thematic options:
    • Design and Development of luxury Service & products
    • Advertising Agency and Consultancy Marketing
    • E-Commerce
    • Advertising and International Marketing

Bachelor specialised in "International Business & Web Management"

Toulouse Business School (ESCT)

September 2007 to July 2009
The Bachelor Program is aimed at all those wishing to move into roles involving action and communication within a firm, in functions as varied as marketing, management, sales and export with a specification in Digital Marketing.
Details and Extracurriculars
  • Macro-Economics
  • Marketing:
    • Brand Strategy
    • Direct marketing
    • Sales (BtoC / BtoB)
    • Accounting, Cost pricing
    • Management
    • Distribution channels, Merchandising
    • e-Management
  • Psycho-sociology:
    • Human resource management
    • Team management
    • Sales force management
    • Change management
    • Budgetary control
    • Strategic marketing
    • Intercultural management
  • Legal environment of international contracts
  • Courses displayed in English