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Alexandra Tomasi

Alexandra Tomasi

Marketing & Sales Manager

37 years old
Driving License
Employed Available
I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.
  • Project/products development, implementation and evaluation of consumer based: Repack of the full range,
    Design of limited editions and VAPs.
  • ATL and BTL Asset Development, PR and Sponsorship and Digital and Social Management.
    (Talent manager for David Guetta, DJ)
  • Brand and strategic plans in relation to a defined portfolio, programs and projects.
  • Business analysis : P&L review, A&P budget to manage for the brand
  • Key market leader : Australia
  • Management of an Assistant Brand Manager
Detailed Description
  • New Product Development process from concept through to new product.
  • Development of a 360 activation campaign for the new product: Mumm Rose
  • Project responsibility across different activation touchpoints within the global platform #DareWinCelebrate.
  • Supporting the Marketing Manager in the development of Masterbrand ATL and BTL assets based on new brand compass.
  • IBP (Integrated Business Planning) Manager for the brand: Development of quarterly digital and social content toolkits for markets.
  • Liaison agent with Digital, Legal, Purchase, Finance & Comms teams to ensure asset development and communications are in line with the plan.
Company website