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Alexandra Tomasi

Alexandra Tomasi

Marketing & Sales Manager

37 years old
Driving License
Employed Available
I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.
  • Establish marketing objectives and strategies: refine the positioning and brand purpose.
  • Lead the development of consumer centric campaigns.
  • NPD, Portfolio Management, Global Communications, Digital, Sponsorship (Talent Manager for Usain Bolt: Olympics champion).
  • Own the brand personality and ensure consistent delivery across all communications.
  • Collaborate with our different markets across the globe to develop relevant assets.
    Key market leader for USA and Japan.
  • Monitor performance, consumer trends and preferences to identify key insights and optimise the mix
  • Develop skills and competencies of direct reports (Brand Manager, Assistant Brand Manager, Interns)
  • Manage A&P investment to budget