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Alexandra Tomasi

Alexandra Tomasi

Marketing & Sales Manager

37 years old
Driving License
Employed Available
I am a passionate executive in marketing & communication specialising in digital activation, brand strategy, and product development for premium and luxury brands. I enjoy crafting impactful brand strategies established on a thorough knowledge of the market and I know how to build a faithful relationships with my customers, partners, and co-workers. I am a dynamic leader, with a lot of ideas and the drive to implement them. I am keen to undertake challenges, as much in my professional as in my personal life.
  • MAIN ACTIVITIES:
    Liaise with the CEO and Executive Team to develop the brand proposition, values and position.
    Manage all communication in line with brand positioning and strategy to build awareness and equity.
    Oversee the design and management of websites, platforms and published content for Bladnoch and Pure Scot.
    Manage all marketing activities including promotions, PR, sponsorships and events.
    Manage all trade marketing activity and retailer activation to drive cased sales.
  • STRATEGY:
    • Achieve clarity, consistency and effective communication of brand values, vision, missions, and goals for the 2 brands (Bladnoch and Pure Scot).
    • Manage all communication in line with brand positioning and strategy to build awareness and equity.
    • Develop and deliver clear marketing objectives short, mid, and long-term.
    • Deliver Brand Plans adapted for all 10 key markets, integrated into the budget.
    • Work with distribution network to ensure delivery of agreed sales plans.
  • COMMUNICATION:
    • Oversee the design and management of websites, platforms and published content for Bladnoch and Pure Scot.
    • Develop, monitor and manage the company's social media content (organic and paid) to support the brand's online visibility and online conversion targets.
    • Ensure that all advertising is created in line with brand guidelines.
  • E-COMMERCE:
    • Creation & maintenance of 2 eCommerce websites.
    • Develop and improve sales funnel and ads spent to deliver e-commerce and direct to consumer sales to budget.
    • Develop strategies to grow the volume and value of online transactions.
  • NPD:
    • Lead the portfolio hierarchy and architecture in terms of design, range extension, and price strategy.
    • Lead the design of packaging.
    • Lead the design of supporting materials & POS.
    • Ensure that the products meet the high standards expected of luxury items.
  • CONTENT:
    • Partner with PR Agencies in Autralia, UK, and the US as well as content creators, influencers and brand ambassadors to create strategies to develop the brand awareness and relevant marketing initiatives domestically and internationally.
  • TRADE MARKETING:
    • Work with Retailer Category Managers and buyers to plan profitable promotional activity
    • Develop trade activity calendars to ensure key purchase periods are maximised (Christmas, Fathers Day, National holidays).
    • Design promotions with third party distributors to maximise sales.
    • Deliver calendar of trade shows and events for maximum return.
  • BUDGETING:
    • Guardian of the Marketing budget, Sales forecast & yearly marketing plans to ensure the marketing spend is optimised and in line with the company's growth vision and EBITDA target.
    • Manage and report on costs & activities monthly to the CEO.
  • MANAGEMENT:
    • Part of the Senior Management team.
    • Direct Manager of the DTC manager and Partnership and event manager.
    • Coordination of NPD with the procurement and production team located in Scotland.
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  • Establish marketing objectives and strategies: refine the positioning and brand purpose.
  • Lead the development of consumer centric campaigns.
  • NPD, Portfolio Management, Global Communications, Digital, Sponsorship (Talent Manager for Usain Bolt: Olympics champion).
  • Own the brand personality and ensure consistent delivery across all communications.
  • Collaborate with our different markets across the globe to develop relevant assets.
    Key market leader for USA and Japan.
  • Monitor performance, consumer trends and preferences to identify key insights and optimise the mix
  • Develop skills and competencies of direct reports (Brand Manager, Assistant Brand Manager, Interns)
  • Manage A&P investment to budget
  • Project/products development, implementation and evaluation of consumer based: Repack of the full range,
    Design of limited editions and VAPs.
  • ATL and BTL Asset Development, PR and Sponsorship and Digital and Social Management.
    (Talent manager for David Guetta, DJ)
  • Brand and strategic plans in relation to a defined portfolio, programs and projects.
  • Business analysis : P&L review, A&P budget to manage for the brand
  • Key market leader : Australia
  • Management of an Assistant Brand Manager
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  • Implementation of digital programs at MMPJ (luxury division:Martell-Mumm-Perrier-Jou√ęt)
    on the Champagnes portfolio.

    Increase the global digital awareness of the internal stakeholders to lead key digital
    initiatives.

    Websites management, CRM programs, Social Media Management and assets creation.
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  • Dedicated Project manager for Christian Dior in charge of digital platforms : Dior.com / Dior Mag / Social Media assets.
  • E-Commerce expertise and launch of the first Dior.com website including all Dior Universes (Make-up & Perfumes / Haute-Couture / Jewellery & Watches) on Magento CMS.
  • Digital films development
  • Seasonal assets creation
  • Project management: Meetings with customers, management of the creative and technical teams, management of cost and deadlines
  • Benchmarks & moodboards
  • Plannings, quoting & budget management
  • Writing of web technical documentation
  • Awareness of digital communication technologies
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  • Skydiving: More than 600 jumps
    2021:
    2nd place in Artistic freestyle at the Australian parachuting championships.
    2022:
    1st place in Artistic freestyle at the Australian parachuting championships.
    1st place Victoria State championships.
  • Figure skating (practice in competition), National and International championships: Vice-Champion of France in 2012.
    Instructor certificate.
  • Handball : Goalkeeper of the university team
  • Travelling across the world, backpacking and hiking.
  • Loving weekend gateways and skydiving around the world to see the beauty of our planet from the sky.
  • MICROSOFT OFFICE & MAC SUITE: Excel/Numbers, Word/Page, Powerpoint/Keynote presentations
    Expert
  • Adobe premiere pro video editing
    Advanced
  • Adobe suite: InDesign, Photoshop, Illustrator : Logos creation, picture editing, labels, booklets, etc.
    Advanced
  • Shopify, Wordpress, Klaviyo, Google Analytics
    Expert
  • Facebook Ads manager: Social campaigns, ads tracking, reporting (Facebook & Instagram)
    Advanced
  • FRENCH: native speaker
    Expert
  • ENGLISH: Fluent ( TOEIC score :935/990)
    Expert
  • SPANISH : Good level
    Advanced
  • ITALIAN : Good level
    Good

WSET Level 2

Ecole du Vin Paris Bercy

April 2018
This qualification explores the major grape varieties and important wine regions in which they are grown. I have learn about the styles of wines produced from these grapes as well as key classifications and labelling terminology. An overview of the key categories of spirits and liqueurs was also provided.
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Master of science in Marketing, Communication & Management

Toulouse business school (ESCT)

October 2009 to July 2010
This master program is aimed to train top executives to be able to plan and implement marketing and communication strategies for SME as major firms or public organizations.
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Bachelor specialised in "International Business & Web Management"

Toulouse Business School (ESCT)

September 2007 to July 2009
The Bachelor Program is aimed at all those wishing to move into roles involving action and communication within a firm, in functions as varied as marketing, management, sales and export with a specification in Digital Marketing.
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